Here are some of the top highlights we found in Chapter 3: “Design” – in reference to meetings and events – is really about: Content Emotions Impact The chapter began with this quote, which I think really drives home the importance...

We all crave experiences, especially experiences we can enjoy with others. On August 21, the entire country stopped what they were doing to share an experience: the total solar eclipse. People stood shoulder to shoulder with complete strangers to watch...

Chapter 2 Highlights: There are three main elements to identify when planning a meeting/event: What are the main objectives? Who are the attendees and/or stakeholders? What does success mean and how is it measured? Dig deep to identify potential challenges...

  Meeting at C-Level: Chapter 1 – Understand I just started reading a book called Meeting at C-Level by Eric Rozenberg. I’m excited to read it because it focuses on what happens and what should happen at the senior level...

Do you want to save money on your next event? The answer seems obvious. Who doesn’t want to save money? Once you get past this fact however, the real question becomes—how can you save and still expect to receive the level of...

When it comes to measuring the success of a group incentive travel program, one of the most important benchmarks is the reaction of the participants. Did they enjoy it? Was it memorable? Did they feel the “reward” was, in fact,...

The Perks of Outsourcing At one point or another, you’ve probably had to tackle this question, “Should I outsource?” Whether it’s your marketing efforts, your HR department, or a big IT project, there are arguments for and against. Maybe you...

There are plenty of decent fulfillment partners out there for your meeting/event/group incentive travel needs. A fulfillment partner provides support and executes based on the specific instructions you provide. Those instructions might include the following:  Book 100 rooms for the...

  “Culture eats strategy for breakfast” is a quote widely attributed to the late business management guru Peter Drucker. Many of the most successful companies in the world (including Zappos, Southwest Airlines, and Chick-fil-A) currently tout their company culture as...

An incentive program, by its very nature, should increase your sales and profit above the cost of the program. That’s simple. What’s not simple is designing and setting up the incentive program to make sure that happens – and continuously...